COMMUNICATIONS
EXPERIENCE DESIGN
STORYTELLING
INNOVATION
Hello, I’m Geraldine
Communications & Experience Design
Turning complex technology into compelling stories
I design experiences that connect technology, people and emotion.
Turning complex ideas into clear, engaging and meaningful interactions.
About Me
I’m currently working in Communications at Siemens Smart Infrastructure, where I design and support customer experiences in an international environment.
My focus lies in translating complex technologies into clear, engaging and meaningful experiences.
What drives me is the intersection of communication, innovation and human interaction – creating formats that make ideas not only understandable, but tangible.
I’m particularly interested in roles that combine storytelling, branding and experience design.
PROJECTS
Experience
Siemens – Working Student, Communications & Customer Experience
2025 – present
Coordinate customer visits, events, broadcast formats and communication activities at the Smart Infrastructure headquarters. Take ownership of selected initiatives and content formats, contributing to storytelling strategy and ensuring structured and impactful execution across cross-functional teams.
Siemens – Trainee, Communications & Customer Experience
2024 – 2025
Contributed to the planning and execution of customer visits, events, broadcast formats and communication activities at the Smart Infrastructure headquarters. Supported the development of storytelling concepts and communication content, collaborating with cross-functional stakeholders to deliver structured and engaging customer experiences.
Mediafisch GmbH – Media Production Intern / Media Production Assistant (Part-Time)
2020 – 2024
Supported the production of TV formats, web content and brand films, contributing across concept development, on-set production and post-production. Gained hands-on experience in storytelling, visual production and translating brand messages into engaging multimedia content.
Education
Master of Business Administration (MBA), Major in Online Business & Marketing
@ Lucerne University of Applied Sciences and Arts (HSLU)
Focus on digital business models, marketing strategy and data-driven decision-making. The program combines strategic management with business analytics, customer-centric thinking and the development of digital value propositions in technology-driven environments.
Bachelor of Science in Media Engineering
@ University of Applied Sciences of the Grisons (FHGR)
Interdisciplinary program combining media, technology and communication, with a focus on multimedia production across digital channels. Covered areas such as web development, data handling, user experience and content creation for film, journalism, PR and events, with a strong emphasis on planning and communicating complex information effectively.
Branding
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Illustration
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Experience
Motion
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Featured Work
Project 1
Brand Resesign
Project 2
Website Design
Project 3
Mobile App IA
Project 4
Branding Design