Hello, I’m Geraldine

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Experience

Siemens – Working Student, Communications & Customer Experience
2025 – present

Coordinate customer visits, events, broadcast formats and communication activities at the Smart Infrastructure headquarters. Take ownership of selected initiatives and content formats, contributing to storytelling strategy and ensuring structured and impactful execution across cross-functional teams.

Siemens – Trainee, Communications & Customer Experience
2024 – 2025

Contributed to the planning and execution of customer visits, events, broadcast formats and communication activities at the Smart Infrastructure headquarters. Supported the development of storytelling concepts and communication content, collaborating with cross-functional stakeholders to deliver structured and engaging customer experiences.

Mediafisch GmbH – Media Production Intern / Media Production Assistant (Part-Time)
2020 – 2024

Supported the production of TV formats, web content and brand films, contributing across concept development, on-set production and post-production. Gained hands-on experience in storytelling, visual production and translating brand messages into engaging multimedia content.

Education

Master of Business Administration (MBA), Major in Online Business & Marketing

@ Lucerne University of Applied Sciences and Arts (HSLU)

Focus on digital business models, marketing strategy and data-driven decision-making. The program combines strategic management with business analytics, customer-centric thinking and the development of digital value propositions in technology-driven environments.

Bachelor of Science in Media Engineering

@ University of Applied Sciences of the Grisons (FHGR)

Interdisciplinary program combining media, technology and communication, with a focus on multimedia production across digital channels. Covered areas such as web development, data handling, user experience and content creation for film, journalism, PR and events, with a strong emphasis on planning and communicating complex information effectively.